Case studies

Comprehensive market, consumer and competition research for a DTH player in groceries/FMCG sector and selection of new localities all over a top metro.

Objectives

  • To find out new high potential areas for DTH (Direct to Home) Operation.
  • To find out quality/service feedback through qualitative feedback & analysis, study the competition, find out new categories.

Coverage & Methodology

  • 5000 consumers/non-consumers from 50 localities from SEC A and SEC B.
  • 500 retail stores who do DTH service in FMCGs /Grocery /Wet Grocery

Benefits

  • Vegetables added (Wet Grocery) in the product basket.
  • Competitive re-positioning with respect to unorganized sector.
  • Identified 15 new out of 50 localities on the basis of scientific data collection & analysis.

Results

  • Company is very much successful in 12 localities out of 15 that we advised to go into.
  • Sales and service level both improved in many localities.

CASE STUDIES1 2 3 4 5 6

Our Strengths

  • At T-CAS, we guarantee that the top management don’t just oversee the research, they actually do the work with the teams - from designing the research to delivering the results.
  • Our customers admire us a lot. It is also reflected from the fact that we get projects one after another from our large clients. Put simply, our reason for being is to deliver high quality research program that delight our clients.
  • There is real value in great mind working together to stimulate fresh thinking and look at things differently.
  • In primary data collection, we focus on minimizing all non-sampling errors.
  • In Secondary data collection , we do cross checking of secondary data from alternate secondary data source and/or by chain ratio method.
  • In Data Analytics, we carry out comparison, validation & co-relation of quantitative data findings with qualitative data findings. We have a team of dedicated analytics professionals.